Digital MarketingSEO

Search Engine Optimisation Tips | 5 Step Guide

By February 23, 2016 No Comments

 

We’ve compiled some Search Engine Optimisation Tips you can apply to your own website to ensure you’re easily visible in search engine results and achieve higher rankings.

Step 1: Define your keyword phrase 

A great way to come up with a keyword phrase which will improve your chances of getting noticed is to head over to Google and start typing in some words related to your page to see what appears in the search suggestions.

Google’s suggestions come from the top terms people actually search for by popularity and relevance in your region, so picking a term that appears in search suggestions could greatly increase the amount of people who come across your page.

Write your keyword down, you’ll need it for the next steps.

Step 2: Make your keyword phrase appear in the right places

Your keyword needs to appear in three places:

  • The Title of your page
  • The URL
  • The meta description

Step 3: Review your content

Your keyword phrase should appear wherever relevant throughout your page. Some other things to keep in mind when reviewing your content:

  • Having at least one relevant image on your page is likely to improve your search ranking. Searchbots can’t analyse what’s in your image, so make sure the image title and ALT tag reflects the image.
  • Ensure your content is easy to read. Try breaking down your content into shorter sentences, bullet points and use headings so people can easily navigate your page.

Step 4: Make it easy for people to share and link to your page

BackLinks (other websites linking to your page) are one of the most important factors determining SEO ranking. Make it easy for people to share your page by adding social share buttons. Also, ask anybody with a website who may find your page relevant to link to it.

You should also link to other websites from your page and to other pages within your site which may be relevant.

 

Step 5: Check the performance of your page

How long does it take your page to load? Anything more than a few seconds could have a negative impact on your search rankings, not to mention the frustration it can cause people visiting.

Here are some common reasons your page is performing badly:

  • Are you sharing large media? Try reducing the file size by decreasing the size of the image or changing the quality/format of the image. You can see exactly what elements of your page are taking the longest to load by doing a free website speed test thanks to Pingdom.
  • If everything is generally slow your website may be hosted on a insufficiently spec’d machine. Spend a few extra dollars per month to make sure you have enough power and of course ensure your website is being hosted with a reputable provider.

 

I hope these Search Optimisation Tips and quick guide helps you achieve some gains when considering SEO for your own website. Ensuring you get the basics right could have a huge influence on the amount of traffic hitting your website.

Check out my previous blog to learn more about SEO and why the above steps are important to help you get visible and rank higher.

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