Digital MarketingWeb Design

Effectively Delivering Content to a Mobile Audience

By July 26, 2016 No Comments

I wonder what device you’re reading this blog on? In 2016, chances are it’s more likely going to be a mobile device. Mobile website traffic has just started to surpass desktop traffic in more than 10 countries, according to Google. Creating a website to deliver content to a mobile friendly audience is no longer an afterthought for website owners, it’s a necessity. This figure will only continue to grow as people opt for the convenience of getting the information they need in the palm of their hand.

 

A successful responsive website that caters well to a mobile audience isn’t just about having a website which looks good on a mobile device. Your desktop user is most likely sitting in a comfy office chair, taking their time as they navigate their way through your website. Mobile means your viewers are more likely to be looking at your website as they rush off to their next meeting, or just before they jump off the bus and hurry to the office.

 

Mobile users create new challenges for your website content. It now needs to capture your audience and get your key points across in a quicker, more succinct way within a shorter time-frame. Websites dumping a plethora of information in the same small font size simply don’t engage mobile users.

 

Here are some tips to create a engaging experience for your typical time-short mobile website viewer:

No waffle

Keep your content brief, informative and straight to the point. You’re dealing with people who expect to find the information they are looking for within seconds.

Use Headings (like this one!)

Summarise what each section of your page is about. This allows your users to quickly find relevant content without having to read everything from top to bottom.

Use media & icons

 

A picture really can express 1000 words. A video can be even more powerful. Use media to help illustrate your message and deliver your point across quickly.

Bulletpoints & Lists

 

Breaks content up making it easier for the reader to digest. It also encourages you to keep each point short and succinct.

Calls to action

Drive user engagement by placing calls to action strategically throughout your website. Eg. make booking, contact us, get a quotation, follow us on Facebook.

Single page menu with anchors

 

If you have a single page site or a long page, use a single page ‘sticky’ menu which allows your users to easily click to navigate straight to different areas of your page.


Have you got any other techniques that have helped you deliver content to a mobile audience? Let us know on Facebook or Twitter.