Businesses can’t ignore video marketing on social media anymore. People are watching tonnes of video, with Facebook and Snapchat climbing towards hitting 9 billion video views per day. Brands who aren’t using video for social media marketing are missing out on a huge opportunity to engage with their customers.
Thankfully, for those businesses that want to take the plunge into video marketing you don’t need expensive camera equipment and video editing software. There is a range of tools to suit basic production with a smartphone through to more advanced editing software. Here are 6 great tools that will have you creating engaging videos for your social media accounts in no-time!
Let’s start with something dead simple that will allow you to shoot and upload a video in seconds. Boomerang is an app from Instagram which shoots a rapid burst of photos and converts it into a 3 second GIF, which plays on repeat back and forth. Everything is captured and processed within the phone app, which is available free for iPhone and Android.
Over on the professional end of the scale we have Adobe Premiere. It offers an advanced video editing toolset to make visually stunning videos fast and efficiently. This is the video editing software used by the likes of Tasty by Buzzfeed, which has accumulated over 15 billion views. You can get this on the Adobe Creative Cloud for as little as $22.99 per month.
You might know Giphy from Facebook messenger. It’s a repository of GIFs you can pull up and share as part of your conversation. What you might not know is Giphy has its own browser based tools for creating your own GIFs. It is super simple to learn how to use and it’s free!
If you own an Apple computer, then you probably already have a video editing app called iMovie installed. It isn’t as advanced as Adobe Premiere, but it does offer a good balance of enough basic video editing tools without making it difficult to learn. There are also iMovie apps available on your iPhone and iPad devices, so you can start editing straight from your device then add the finishing touches on your computer.
Available on iOS and Android, Flipagram is an App which lets you easily create photo-video stories against a soundtrack from your phone. There are heaps of tracks to choose from. The App, and the use of the music is free.
If you’re after more of an animated or infographic video then check out Biteable. They provide a growing bunch of cutscenes you can edit with your own text and branding which can be used to form a professional looking infographic video in minutes. All of this can be done within your browser. It’s free to sign up and get started.
Make your very own timelapse without the expensive equipment. The HyperLapse app by Instagram allows you to shoot video through the app on your phone before applying automatic stablisation to make it look like it was done by a pro. Unfortunately for Android users, this ones only available on iOS for now.